• Seamless Transformation

    From Vision to Results, we enable a seamless transformation process with our full suite of integrated solutions.

  • Partnership For Success

    We share your vision, goals and challenges and take our engagements beyond the transactional, with the belief that a client's success is a mark of ours.

  • Data-driven Intervention

    We breathe life into data, draw insights and develop strategies to create relevant and impactful interventions.

  • Sustainable Implementation

    We partner you through organisational and personal transitions by establishing systems and processes and implementing effective people engagement programmes.

LATEST HIGHLIGHTS:

Integrated. Customised. Sustainable Solutions. Experience the aAdvantage Difference.

aAdvantage Consulting is a business consulting firm with presence in Singapore and China. We partner organisations in leading their business transformation from "Vision to Results". Organisations that find great value in our services are typically companies that are undergoing restructuring, culture & service transformation and talent management challenges.

Our key propositions to the market are our ability to help businesses maximise the potential of their people and develop customer loyalty.

Are you experiencing these business challenges?
  • How do I translate my business strategies into action by aligning leadership, organisational culture, structures, roles and people competencies?
  • How do I mobilise my people to embrace the vision, realise the strategy and deliver the desired customer experience?
  • How do I develop and sustain a culture that enables the achievement of our business goals?
  • How do I effectively implement and sustain change?
  • How do I select, develop and retain talent?

Our 8 integrated solutions are implementation-focussed, results-driven and sustainable.

  • ▼ Research & Insights
    • We conduct customised primary research through a variety of quantitative surveys and qualitative research methods to help organisations measure stakeholders' perception and satisfaction and facilitate the identification of solutions that will benefit both the company and their employees. More..
  • ▼ Business Facilitation
    • We work with our clients on both issues-based (e.g. market strategy, structural design, role negotiation) and / or process-based interventions (e.g. senior management team development, customer strategy development, corporate culture development). More..
  • ▼ HR & Leadership
    • ACT on HR. HR affects all organisations regardless of size and industry type. We design and implement systems, processes and frameworks in the areas of recruitment, performance management and leadership to meet your HR and Business needs. More..
  • ▼ Team Building and Development
    • We customise team development programmes to address specific organisation and team needs through the appropriate use of indoor and outdoor tools/ events. This includes psychological assessments, classroom style workshops, low / high elements and signature programmes such as aAdvantage Global Village and Passion 119. Large-scale events can also be organised. More..
  • ▼ Business Excellence
    • We assist clients on their journey towards achieving Business Excellence. We identify strengths and areas of improvement, address existing gaps to submission of application report for a certification / award that includes the development of communication plan and document review. More..
  • ▼ Change Enablement
    • Change and renewal are necessary as organisations go through different phases of their life-cycle. We bring a range of competencies and methodologies to facilitate and implement new business and operating models. More..
  • ▼ Culture Development
    • We work with client organisations to define/review their organisation Mission, Vision and Values (MVV), articulate specific changes to beliefs, behaviors and practices to achieve performance breakthroughs, and cascade the desired culture by using different interventions to engage teams in improving the way they work together. More..
  • ▼ Customer Experience
    • The differences are in the brand, the perception, and the feel of a company, all of which are delivered through the customer experience. Both Physical and Emotional expectations need to be exceeded in order to create loyalty. More..



Participate and Be Rewarded
Our Research & Insights team regularly conducts national studies on HR trends and topics such as customer satisfaction, employment practices and employee engagement surveys to provide our clients with insights for business decisions.

We invite you to contribute to our surveys and be rewarded with complimentary national reports or exciting giveaways.
Mr Henry Won is the lucky winner of our Employee Engagement Survey 2012. To find out more about the survey, click here.

Achieving Seamless Transformation.

The aAdvantage approach, an integrated end-to-end process to managing transformation, provides you with a clear roadmap to success. We partner you through both organisational and personal transitions by establishing systems, processes and implementing effective people engagement programmes.

The aAdvantage Approach: Four steps to a successful transformation


Testimonials from Our Clients

Sony A/P has been working with aAdvantage on a regional roll-out for a Service Journey Mapping Project. From the initial project pitching till today (about 7 months), we have been consistently assured of their professionalism and quality, their response time and willingness to work with us in understanding our business and co-creating the solutions. We trust in their holistic services and capabilities in helping us drive and sustain our organisation’s service culture and delivery. aAdvantage is able to share the concepts and works with us to translate them into practical solutions. We would strongly recommend them as a valued partner to any organisation that is looking at growing the organisation and building a high performing culture.

- Jenny Khoo, Senior Manager, Service Experience Management Department, Customer Service Solutions, Sony

aAdvantage helped us in our culture building journey at the Singapore International Foundation (SIF).  Our partnership began in July 2012, and it was a great service experience with the aAdvantage team from start.  Among what we appreciate about aAdvantage is their responsiveness to our needs and customized approach to unique challenges.  Vincent and his team were receptive to feedback and adaptable, finessing the approach or process as necessary to meet agreed outcomes. They demonstrated keen commitment and a sense of urgency on the job.  Vincent himself is a skilled facilitator - he's able to draw others into a discussion yet keep us focused on what's important and moving on.  Thank you aAdvantage and we look forward to a long-term partner in helping SIF shape its cultural strategy.

- Qistin Ngapi, Assistant Director, Human Resource, Singapore International Foundation

Marcus (Senior Consultant, aAdvantage Consulting) has been guiding me along the entire SMART journey. His explanation was very clear and he was very helpful in addressing my doubts. I gained maximum advantage with least required effort as instructions are clear throughout the whole assignment.

- Sebastian Tan, Planning Manager, Yong Lei Logistics Pte Ltd

Goodwood Park Hotel's decision to participate in the CCI journey was made in 2009. Our subsequent search to find the suitable consultant brought us to aAdvantage Consulting Group. Their methodology and experience were the main reasons we appointed them. The consultants led by their Director, Mr Vincent Ho displayed professionalism and their expertise in seeing beyond the hotel operations helped us make the necessary changes to raise our service levels. 

- Cindy Hwang, Exec Asst. Manager, Goodwood Park Hotel

Hi Victor, I want to congratulate you for doing a good job so far.  In fact, sitting in one of the brown-paper sessions, I can sense your passion.  And I guess you must have also kind of internalised the materials including our VMV.  So I just want to drop you a note to say great job and keep it up : )

- Casey Chang (Ms), Director, Communications & Service Quality, Alexandra Hospital

I can honestly say that the event exceeded our expectations and the feedback we've had from staff has just been fantastic - quotes like "this is the best event I've ever been to" and "I've seen many events like this in my years, but this is absolutely up there as one of the best. I think we absolutely achieved the objectives we set out to accomplish: take our staff on a journey, surprise and delight them, deliver some key messages and ensure conversations were grounded through experiential learning activities ... all in the name of 'The Aviva Way'.

- Kelly Eyre Senior Manager, Direct, Brand and Digital Strategic Marketing Aviva Singapore

The Change Management Workshop for our China HR Team organized and facilitated by aAdvantage was a great success, the whole team was full of energy and committed to make the change successful. Personally I found quite some inspiring highlights during the three-day session, which is really beneficial to me as one of the change leaders.

- Janning Wang, Alstom HR Director, Talent Development& Resourcing China

Meet Our People

Being in the consulting business, our people really are our greatest asset.

aAdvantage employees are exceptional individuals with diverse backgrounds and specialised competencies in measurement strategy, human resource, organisational development, leadership development and customer experience. Collectively, they bring to the table a deep understanding of the Asian landscape and strong corporate experience reflecting the broad range of clients we serve - MNCs, SMEs and the Public Sector. Our people embody our values and in turn live a shared vision of partnering clients to achieve a seamless transformation through impactful implementation for growth that is sustainable.

For every project we assemble a team of consultants and researchers with the relevant experience and competencies for the engagement.

Singapore: 30 full time staff

China (Beijing): 8 full-time staff

Leadership Team

Jacqueline Gwee

Director & Founder

Vincent Ho

Director

Yeow Chern Han

Director

Vincent Chang

GM, China

The Team - Singapore

Andrea Lim

Angilay Davy

Chong Hai-Yen

Doreen Ng

Gabriel Gay

Jason Ong

Jilline Chang

 Joel Yeo

Kitson Lee

Lea Voo

Lee Ping Yuen

Lee Swee Meng

Marcus Lee

Soh Chin San

Teo Li-Lin

Terence Ho

 Victor Long

The Team - China

Amy Hong

Crystal Ni

Jackal Wang

Jay Wang

Koh Kay Ngee

Lindy Wang

Ray Zhao

Tan Hui Lin

 Yan Li Jie

Associates

Irene Chia

Jun Lau

Featured Work
Events and Announcements

    aAdvantage Consulting is recipient of Work Life Achiever 2012. Read more

Media

    Zone X reduces cost, enhance service and improve efficiency with the Customer Centric Initiative grant Read more.

    JurongHealth tops National Customer Satisfaction Index 2012. Read more.

   

    Mountain Climbing, a new and radical approach to Team Development.Watch here.