The aAdvantage Difference
  Organisation Transformation
    Quantitative and Qualitative Research
    Indoor/Outdoor Teambuilding
    Mapping Customer Service Experiences
    Leadership Development
    Mission-Vision-Values Design and Cacading
     
 
 
Mapping Customer Service Experiences
 
The differences are in the brand, the perception, and the feel of a company, all of which are delivered through the customer experience.

“If you take all of the different aspects of a commoditised world then everything is pretty similar: similar products, similar people, similar technology and similar pricing. It’s the Customer Experience that will differentiate a company”

– Peter Scott, Director (Customer Service) T-Mobile

Mapping Customer Service Experiences
Both Physical and Emotional expectations need to be exceeded in order to create loyalty. The desired service experiences need to be articulated so that frontline staff can deliver them and customers can be delighted.
Back to top
 
Our Value Proposition

We take a holistic approach towards changing service standards and mindset
We believe that in order to experience a quantum change in service standards, it takes more than training workshops. A shared leadership vision, service standards, clear processes and roles, performance management criteria, supervisory skills, staff buy-in and training all come together to ensure lasting change.

Focus on both physical and emotional aspects of service
Customer service training is no longer sufficient to compete and win/keep customers. Our approach involves defining customer experiences which includes both physical and emotional elements. Physical expectations of the products and service need to be satisfied. Similarly, emotions need to be stimulated and evoked to create that ‘wow’ factor.

Experienced Customer Service Trainers
Our trainers/facilitators are experienced in developing and conducting customer service workshops. Many of these involve service concepts, experiential learning, role-plays, scenario-based learning and motivational elements.

Sample Clients:
Cisco, CityGas, Linde-Xiamen Forklift, Singapore Changi Airport, Singapore Customs, Singapore Zoological Gardens, SingHealth Group, Tanah Merah Country Club

Back to top

Case Study: Mapping Customer Service Experiences

Our client is a privatised unit that supplies piped gas to over half a million customers in Singapore. In line with the opening up of the Gas industry, it is expected that it will face competition in the coming years. It is thus imperative that they differentiate themselves by providing a superior customer service experience that attracts and retains its customers. The client is keen therefore, to define a distinct service experience and ensure that this is consistently rolled-out to its customers.

Objectives of Programme:

Objectives of Engagement:
• Develop desired service culture
• Define the customer experience and processes
• Develop service standards and behaviours
• Train all staff and contractors to deliver the customer service experience
• Propose performance management criteria based on new standards

Methodology:
• Leadership Visioning workshop
• Focus groups to draft process maps
• Develop and deliver training sessions
• Performance Management system

Key Outcomes
• Clear service process maps and standards
• Desired behaviours (including emotional experiences)
• Management and Supervisors’ ownership of processes
• All leaders and staff trained to deliver the experiences

Back to top