aAdvantage Consulting


	The aAdvantage Difference

		Organisation Transformation

		Quantitative and Qualitative Research

		Indoor/Outdoor Teambuilding

		Mapping Customer Service Experiences

		Leadership Development

		Mission-Vision-Values Design and Cacading

Quantitative and Qualitative Research

We conduct customised primary research through a variety of quantitative surveys and qualitative research methods (focus group discussions and one-on-one interviews) to help organisations measure stakeholders’ (employees, customers, partners) perception and satisfaction and facilitate the identification of solutions that will benefit both the company and their employees. Examples of studies include: customer perception and satisfaction; brand perception and awareness; employee engagement and organisational climate/health.

The most appropriate survey methodology is deployed to ensure that reliable and accurate data is collected for analysis. A rigorous process of quality checks and data cleansing is conducted before the analysis phrase. We take pride in facilitating the development of action plans which are detailed and practical.

Quantitative and Qualitative Research

Our Value Proposition

Strong Organisational Development Consulting Experience
Our consultants have an average of 10 years consulting experience implementing transformational change initiatives. This experience helps us understand and identify organisational issues. We work closely with the client and facilitate action planning sessions to develop practical follow-up actions.

Experienced in designing customised surveys
We have conducted large-scale organisational-wide surveys as well as perception and satisfaction surveys for public and private sector companies. A customised survey framework is developed with inputs from stakeholders to ensure that the organisation is measuring the “right things”.

Research Synergy through use of Quantitative & Qualitative Research Methodologies
Each study uses a variety of research methodologies (e.g. web surveys, face-to-face facilitated surveys, one-on-one interviews, mail-in surveys, telephone interviews, mystery audits, focus group discussions) which is appropriate to the client circumstances and to ensure that the most accurate data is collected. We will also ensure that appropriate sampling methods are deployed to reduce sampling errors and provide analysis at reasonable confidence levels. Facilities such as one-way glass, audio and visual recordings are available at our office premises.

Experienced Facilitators
Our consultants are experienced in facilitating interviews and focus group sessions across a wide topic from business issues, to customer feedback and employee feedback. The target audience range include: senior management (President, CEOs, Managing Directors, Permanent Secretaries, Directors), professionals (engineers, architects, safety and health professionals), customers, employees and the general public.

Sample Clients:
Building & Construction Authority (BCA), EZ-Link Pte Ltd, Land Transport Authority (LTC), Linde (China) Forklift, Meridian Junior College, Ministry of Community, Youth and Sports (MCYS), Ministry of the Environment & Water Resources (MEWR), Ministry of Manpower (MOM), Parker Hannifin, People’s Association, Urban Redevelopment Authority (URA), Workplace Safety & Health Advisory Committee, Yayasan Mendaki, Yokogawa Engineering Asia Pte Ltd

Case Study : Measuring Public & Industry Perception

aAdvantage consultants worked closely with the agency to develop a customised quantitative study to measure the perception of the government agency in championing the industry.

Objectives of Study:
• Measure perception of the statutory board championing the industry,
• Measure perception and expectations of the industry
• Measure level of service-orientation, professionalism and appeal as an employer

Methodology:
• 1000 household face-to-face interviews and 350 mail-in survey questionnaires
• Target respondents - Singaporeans, industry players such as Engineers, Architects, Contractors, Managing Agents, Developers etc

Key Outcomes
A publicity master plan outlining key public communication messages was developed to create greater awareness of the agency’s various initiatives and increase brand profile for the agency. The public communication messages were also targetted at raising the profile of the industry to lead and transform the industry. Specific actions were also taken to forge stronger partnership with key stakeholders and the community.

Case Study : Measuring Employee Satisfaction

aAdvantage consultants worked closely with the client to develop a customised employee satisfaction framework to assess staff satisfaction.

Objectives of Study:
• Understand staff perception of work culture and the environment they are in.
• Obtain a base measure of employee satisfaction (both quantitative & qualitative).

Methodology:
• All employees were invited via email to provide feedback through a web based survey.
• A series of action planning workshops were conducted to derive action plans.

Key Outcomes
Key issues identified at the organisation and division levels. Specific action plans were developed to address the issues which included – greater teamwork across divisions, development of leadership competencies and an enhanced performance management system.

Case Study : Understanding Customer Expectations and Satisfaction

Our client is the leading forklift company in China. aAdvantage was engaged to assist them in measuring customer satisfaction and loyalty.

Objectives of Study:
• Understand current customers’ and lost customers’ perception of client’s product and service quality vis-a-vis other competitors.
• Understand current customers’ level of satisfaction with client’s sales and service organisations.
• Collate the results and develop action plans with each of the identified China branch to address the gaps.

Methodology:
• Interviews and focus group sessions with internal stakeholders.
• Focus group sessions with customers.
• 1,000 telephone interviews with customers across 8 cities.
• Internal staff survey of 450 staff across 8 cities.
• Action-planning workshops for regional branches across China.

Key Outcomes
Clear and consistent set of customer service attributes and statements. Awareness of customer service levels for the 1st time in 10 years! Practical action plans across branches in 8 cities. Baseline for future customer target-setting.