Theme-Based Learning: Corporate Social Responsibility

ABOUT THE CLIENT
Luxury Car Manufacturer (China)

AIM
Having operated successfully in China over the years, the client wants to instill a sense of corporate social responsibility amongst its staff and chose tree-planting as part of the effort towards environmental protection. In doing so, they also hope that the entire organisation can come together and work with a shared purpose, enjoying laughter and good fun during the process.

RESULTS
All 300 staff on that day had a great time with their afforestation effort completed on Jing Shan Ling section of the Great Wall of China. Laughter and cheers were heard throughout the session as staff came dressed in their most “environmentally friendly” costumes . Hard work was optional that day but satisfaction and heightened sense of purpose were definitely achieved.