Prior to joining aAdvantage Consulting, Audrey has worked in StrategiCom, a B2B brand strategy consulting firm as a Consultant and in the Central Provident Fund Board (CPFB) as an Assistant Manager with the Corporate Planning Department.

With StrategiCom, she was involved in designing quantitative and qualitative research frameworks to measure stakeholders’ perception of a brand, from which branding strategies for clients were developed. Apart from conducting brand training workshops for clients in Singapore and China, Audrey was also a speaker at the Singapore Brand Conference 2008.

In her 3 years with CPFB, Audrey’s focus was on Organisational Excellence and Development initiatives where she planned and conducted focus group discussions with internal stakeholders to improve the Board’s work processes and systems.