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| Yvonne Chen |
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 Yvonne has over 5 years of experience conducting market and industry studies in Singapore and China. Some of the projects she has worked on include industry insights for the Ministry of Manpower, industry perception for the Building and Construction Authority and stakeholders’ perception and vision for the Professional Engineers Board. Prior to joining aAdvantage Consulting, she was based in Shanghai for 4 years working for Unisono Field Marketing (UFM, Shanghai) as a Senior Market Research Manager and Taylor Nelson Sofres (TNS, Shanghai) as a Research Executive. She is experienced in both qualitative and quantitative research and has provided FMCG companies in China with in-depth studies of market understanding, brand positioning, retail auditing and consumer needs analysis. As a consultant she has also provided clients such as ExxonMobil, with integrated solution which presents a holistic understanding of the market, providing executive direction and action planning.
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